Positioning Consumer Driven Plans for 2011: Health Reform Challenges, Opportunities and Compliance

	Thursday, September 9th, 2010 1:00 p.m. to 2:00 p.m. Eastern (10:00 - 11:00 a.m. Pacific) Click here to find out what time your event starts in your time zone.		Register for $195 Call 209.577.4888 or Click here to register
Health Care Reform Impact, Compliance, and Guidance Issues Strategic Planning for Resulting Challenges & Opportunities

Impact of Specific Provisions of the Patient Protection and Affordable Care Act

What required guidance has not yet been issued & discussion of possible timeframes and implications

Key compliance issues need to be addressed for consumer driven plans going forward

Operational challenges and opportunities for consumer driven plans and consumerism initiatives

Discussion of strategic planning considerations for 2011 and beyond

Faculty:
Ashley Gillihan
Counsel
Alston & Bird

Faculty:
Roy Ramthun
President
HSA Consulting Services

Consumer Driven Health Plans and consumerism initiatives have evolved from infancy a decade ago to now serving 10 million American through HSA qualified High Deductible Health Plans (AHIP January 2010 Census) plus additional populations served through related arrangements. Employer benefit and health plan surveys continue to indicate consumer driven benefit plans and consumerism strategies as key objectives going forward.

The Patient Protection and Affordable Care Act, along with subsequent and future guidance and other applicable state and federal regulatory provisions, will impact consumer driven health plans and related initiatives in a number of ways as the implementation timeline for health care reform continues to unfold.

Stakeholders involved with, or monitoring, consumer driven plans and initiatives must give significant, careful consideration to the specific challenges, opportunities and compliance issues raised through health reform, in order to position their organizations for 2011.

This session, led by national HSA and consumer driven plan experts Ashley Gillihan and Roy Ramthun, examines specific health care reform provisions that impact consumer driven plans and consumerism initiatives, identifies relevant challenges and compliance issues that result from these provisions, as well as strategic opportunities that stakeholders can capitalize upon.

Participants will be able to:

Identify relevant provisions of the Patient Protection and Affordable Care Act, existing guidance and related regulations that impact consumer driven health plans and consumerism initiatives
Understand what required guidance has not yet been issued, and the possible timeframes and implications of future guidance
Learn what key compliance issues need to be addressed for consumer driven plans going forward
Consider operational challenges for consumer driven plans and consumerism initiatives that result from applicable health care reform provisions
Focus on specific opportunities for consumer driven plans and consumerism initiatives that result from applicable health care reform provisions
Engage in interactive learning through online question submission, attendee feedback and opportunity for follow up questions, and networking with attendees, faculty and other professionals through dedicated LinkedIn group

Interested attendees would include:

C-Suite Executives, and administrative staff
Strategy, Planning and Policy Executives and Staff
Regulatory Affairs Executives and Staff
Legal Counsel
Business Intelligence and Marketing Intelligence staff
Consumerism managers and staff
Benefit Managers, Human Resource Directors and Benefit Consultants
Product Development and Management Staff
Business Development Executives
Sales and Marketing executives
Compliance Officers
Internal audit departments
Plan staff responsible for oversight/audit
Consultants, Analysts, Research, and other interested parties

Attendees would represent organizations including

Employers
Benefit Consultants
Health Benefit Agencies and Brokers
Health Plans
Financial Institutions
Hospitals & Healthcare Systems
TPAs
Insurance Companies
Provider Networks
Consulting Firms
Pharmaceutical Companies
PBMs
Solution Developers
Vendors
Policy Organizations
Media, and other Interested Parties

Individual Registration Fee: $195. Audio Conference CD-ROM: $40 for attendees; $255 for non-attendees after the event.

Corporate Site licensing also available. Click here to register or call 209.577.4888 We look forward to your participation in this event!

Ashley Gillihan

Counsel
Alston & Bird

Ashley Gillihan is counsel in the Atlanta office and a member of the firm's Employee Benefits & Executive Compensation and ERISA Litigation Groups. Mr. Gillihan focuses his practice exclusively on health and welfare employee benefit compliance and litigation issues for employers, health plan administrators and other health and welfare benefit plan service providers. He also has extensive experience assisting financial institutions and insurance companies who serve as Health Savings Account trustees or custodians.

Mr. Gillihan is active in publishing and speaking on various health and welfare benefit plan related topics and serves as a faculty member and/or technical advisor for several health and welfare benefit plan focused organizations.

Ashley is a member of the Employer’s Council on Flexible Compensation (ECFC) Technical Advisory Council and the board of editors for the Benefits and Compensation Law Alert, published by M. Lee Smith Publishers. He was named to the Benefits Committee for the Self-Insurance Institute of America, Inc. and served from 2007-2008. He is also a faculty member for the Institute for Applied Management and Law (IAML), and is the primary author of the Flexible Benefits Answer Book published by Aspen Publishers.

Roy Ramthun
President
HSA Consulting Services

Roy Ramthun is a nationally-recognized expert on Health Savings Accounts and consumer-directed health care issues. He led the U.S. Treasury Department's implementation of HSAs after they were enacted into law in 2003. President George W. Bush then tapped Mr. Ramthun to be his health care policy advisor at the White House, where he developed the President's proposals to expand HSAs while overseeing the implementation of the Medicare prescription drug benefit (Part D). As President of HSA Consulting Services, LLC, he continues to be an advocate for consumerism in health care and is a frequent speaker at conferences and seminars around the country.

Mr. Ramthun has over twenty years of health care and public policy experience, both in government and in the private sector. He has served on the staff of the U.S. Senate Committee on Finance and the U.S. Health Care Financing Administration (now known as the Centers for Medicare & Medicaid Services). He also spent eight years with Humana Inc.

Mr. Ramthun holds a Master of Science degree in Public Health from the University of North Carolina, and a Bachelor of Science degree from the University of Michigan.

Mr. Ramthun is also a Resident Fellow at the Council for Affordable Health Insurance and serves on the boards of several companies and foundations. He is the 2008 recipient of the “Pioneer in Public Policy” awarded by Consumers for Health Care Choices.).

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