for healthcare plans as easy as possible for consumers is a cornerstone
of health insurance reform. For the public exchanges, improving site
usability will increase enrollments. For private insurers, improving
user experience will increase market share.
Find out how the public exchanges and private health insurance sites
compare for usability, engagement and their likelihood to convert
shoppers into buyers. Based on consumer research that combines
quantitative and qualitative data, this session will look at best
practices, common problems, and trends for healthcare and health
insurance sites in the coming year.
you miss a past webinar event? We'll ship the complete audio recording
and presentation slides to you on a Flash Drive or CD-ROM.
for more information and a list of past events.