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Public & Private Exchange Website User Experiences: Comparisons Based on New Research Findings
 

Making shopping for healthcare plans as easy as possible for consumers is a cornerstone of health insurance reform. For the public exchanges, improving site usability will increase enrollments. For private insurers, improving user experience will increase market share.  Find out how the public exchanges and private health insurance sites compare for usability, engagement and their likelihood to convert shoppers into buyers. Based on consumer research that combines quantitative and qualitative data, this session will look at best practices, common problems, and trends for healthcare and health insurance sites in the coming year.

Please join Change Science's Pamela Pavliscak on Thursday, February 27th, 2014 at 1PM Eastern as she addresses their innovative research findings, and implications for stakeholders in the new public and private health insurance exchange environment. Click here for detailed information and to register or call 209.577.4888.

 
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