healthcarewebsummit bulletin
Research - Benchmarking - Implications: Healthcare Social Media Activity - 2012
Social media, through a range of venues including Twitter, Facebook and YouTube continue to gain importance as critical components for health care organizations to engage with their consumer populations. As health care social media is still relatively young and still evolving, a significant gap remains for health care stakeholders regarding strategic research,  benchmark data, and actionable insights and information in this arena.

Social media is changing the nature of healthcare interaction, and health organizations that don't pursue this virtual environment are likely missing opportunities to engage consumers. The power of social media for health organizations is in listening and engaging with consumers on their terms. Healthcare Social media is another source of business intelligence that provides information at the aggregate level, not only about what consumers like, but what they need, how they behave and when their experiences demand an immediate response. Health organizations can engage IT to integrate social data intelligence with existing systems and processes, yet most are still struggling with how to manage the data from their own clinical systems.

MCOL and PricewaterhouseCoopers are presenting key research findings from their respective studies regarding healthcare social media activity for 2012 in this sixty minute HealthcareWebSummit event at 1PM Eastern on Thursday, August 16th, 2012. Please join us for this national webinar providing presentations on both reports, and receive a full copy of MCOL's white paper presenting their benchmarking findings for 2012, with comparisons to their 2011 study results.

MCOL is compiling an important white paper in this regard: "Measuring Health Care Business Social Media Activity - 2012" which will be unveiled in this HealthcareWebSummit event and delivered to all attendees and discussed at length during the live webinar. MCOL research involves compilation of a number of recent key research findings from leading organizations, plus original research of social media activity for over 50 major national and regional health care organizations including health plans, health systems, hospitals, pharmaceutical organizations, other providers and government health care agencies.

The MCOL original research data, broken out by organizations, with applicable selected benchmark ratios created for health care social media analysis are provided. For example: Twitter data by organization includes: user engagements; total brand tweets; engagement ratio; contact number; engagement rate; multiplier; engagements per 1,000 contacts; and tweets per month. The benchmarks provided will include comparisons to applicable 2011 data from MCOL's 2011 study.

The webinar also includes a detailed discussion of PwC's Health Research Institute report "Social media likes healthcare: From marketing to social business." Topics will include new relationships between consumers and the biggest health companies that serve them, how individuals use the social channel, and strategies for companies to incorporate social media into their business operations.

PwCs report (available at includes findings from a recent HRI social media survey of more than 1,000 U.S. consumers and 124 members of the eHealth Initiative (eHI), a national association of industry organizations focusing on health information and technology. HRI also interviewed more than 30 industry executives and tracked the social media activity of a number of hospitals, insurers, drug manufacturers, and online patient communities to create a week-in-the-life of social health snapshot.

We look forward to seeing you Thursday, August 16th!
Learning Objectives
Participants will be able to:
  1. Evaluate new original health care social media research from two separate studies
  2. Identify social media benchmark data for leading health care organizations
  3. Understand selected benchmarking ratios that can applied to health care social media analysis
  4. Consider key insights and implications for healthcare stakeholders, based upon applicable social media research
  5. Engage in interactive learning through online question submission, attendee feedback and opportunity for follow up questions, and networking with attendees, faculty and other professionals through dedicated LinkedIn group
  6. Receive a white paper with key research data for future reference
Who Should Attend

Interested attendees would include:

  • C-Suite Executives
  • Communications Executives and Staff
  • Social Media Managers
  • Strategy and Planning Executives and Staff 
  • Business Intelligence and Analytics Executives and Staff
  • Marketing Executives and Staff
  • Market Research Managers
  • Customer Service and Engagement Executives and Staff
  • Business Development Executives and Staff

Attendees would represent organizations including:

  • Health Plans
  • Hospitals and Health Systems
  • Pharmaceutical Organizations
  • Provider Networks
  • Medical Groups 
  • Other Health Care Providers
  • Solutions Providers 
  • Communications Organizations
  • Associations, Institutes and Research Organizations 
  • Government
  • Media
  • Other Interested Parties
Research - Benchmarking - Implications: Healthcare Social Media Activity - 2012
  Individual Registration Fee: $195. Audio Conference CD-ROM: $40 for attendees; $285 for non-attendees after the event.  
Register Now   Corporate Site licensing also available. Click here to register or call 209.577.4888 We look forward to your participation in this event!
Past Event CD-Roms 
Did you miss a past webinar event? We'll ship the complete audio recording and presentation slides to you on a CD-ROM. Recent titles include:
Topic   Event   CD-ROM
Accountable Care   An Inside Look at Accountable Caret
Thursday, June 28th, 2012
Place Order
Hospital Purchasing   Hospital Value Based Purchasing: A Roadmap
Wednesday, June 27th, 2012
Place Order
Predictive Modeling   Predictive Modeling Web Summit
Thursday, June 14th, 2012
Place Order

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